Ever search for something on Google, and then keep seeing ads for it as you browse the web? Ever looked at a product on a website, and then ads for that product keep following you around the internet? Maybe you liked a company’s post on Facebook, and next thing you know you keep seeing ads […]
What is retargeting? Read More »
Pay-per-click (PPC) advertising is a very effective means of digital marketing. There are various online platforms in which PPC ads may be used, the main platforms currently being Google and Facebook. But if you are new to PPC ads, it can sometimes be confusing as to what the difference is between using these two platforms.
Pay-Per-Click Ads: Google vs Facebook Read More »
Business in today’s world is digital and all online, technology is evolving at lightning speed, and just for your business to maintain itself, let alone grow, you HAVE to keep up with the digital advancements. The Covid pandemic gave the business world a nudge in the direction it was already going. Businesses already with a
What is Digital Marketing? Read More »
